Social media ads are targeted promotional messages displayed on platforms like Facebook, Instagram, Twitter, and LinkedIn. They assist businesses by reaching their intended audience effectively and increasing brand visibility. These ads can encompass images, videos, or text and are tailored to match users' interests, demographics, and behaviors. Social media ads facilitate direct engagement, driving traffic to a business's website, app, or landing page. This leads to higher conversion rates, improved customer engagement, and the potential for increased sales. By utilizing social media ads, businesses can amplify their online presence, enhance customer interactions, and ultimately achieve their marketing goals.