Litoust India as discussed has been in the Indian market for the past 8+ years and we have gone from success to success in this short period of time. We do Marketing and PR for our clients, but we work with the responsibility of being their business partners.
In a world dominated by screen time, digital billboard ads have become the next big thing in out-of-home (OOH) advertising. From bustling metro cities to busy highways, digital hoardings are transforming the way brands engage with audiences in real time. This comprehensive guide breaks down everything you need to know about digital billboard ad costs, benefits, and ROI.
Digital billboards are LED-powered display screens used to deliver dynamic advertisements. Unlike traditional print hoardings, these can rotate multiple ads, display real-time content, and even update remotely.
Common formats include:
Ad cost is one of the top concerns for businesses. Here’s what influences digital billboard advertising cost in India:
|
Factor |
Details |
|
Location |
Metro areas like Delhi, Mumbai, and Bangalore are more expensive. |
|
Screen Size |
Larger and full-HD screens cost more. |
|
Ad Duration & Frequency |
Longer campaigns and frequent rotation increase pricing. |
|
Time Slot |
Peak hours (8–11 AM, 5–9 PM) cost more. |
|
Footfall |
Higher the traffic, higher the price. |
Litoust India offers custom pricing based on campaign goals, location, and visibility, giving you the best ROI on every rupee spent.
1. Unmatched Visibility
Dynamic visuals, vibrant lights, and motion-based ads grab eyeballs instantly — day or night.
2. Content Flexibility
You can run multiple creatives, rotate messages, or even show real-time updates such as countdowns, weather, or event information.
3. Better Engagement
Studies show digital billboard ads lead to 48% higher brand recall compared to static ones.
4. Eco-Friendly & Cost-Efficient
No need for printing, pasting, or physical replacements.
5. High ROI for Local & National Brands
Perfect for brand awareness, product launches, and time-sensitive campaigns.
Here’s how top businesses measure ROI from digital hoarding campaigns:
|
Metric |
Measurement Method |
|
Brand Awareness |
Google Trends, direct traffic spike |
|
Website Visits |
UTM-tagged URLs, landing page traffic |
|
Lead Generation |
QR codes, short URLs, and call tracking |
|
Sales Impact |
Promo codes and conversion tracking |
Pro Tip: Use QR codes and localized CTAs to track responses and conversions directly.
Litoust India is one of the top digital advertising companies in India, delivering end-to-end OOH media solutions that are creative, targeted, and performance-driven.
What Sets Us Apart?
Whether you're a startup or a national brand, Litoust India ensures your message is seen by millions daily.
Absolutely. With high exposure, flexibility, and measurable ROI, digital billboards are a cost-effective solution to stay visible in a cluttered ad space. And with the right partner like Litoust India, your campaign is not just seen — it's remembered.
The cost starts at around ?25,000 per week in Tier-2 cities and can go up to ?2,00,000 in metros depending on the location and time slot.
Yes. Litoust India has pan-India reach and can manage multi-city campaigns with centralized control.
Typically, a digital billboard rotates 6 to 10 ads every minute, depending on the campaign and screen owner’s settings.
Absolutely. With flexible duration and location options, small businesses can run targeted campaigns even with modest budgets.
Short, bold, and high-contrast visuals with a clear call-to-action perform best. Motion graphics or countdown timers can also be used to increase impact.
Not necessarily. Litoust India offers ad design and creative development as part of the package to ensure your campaign stands out.
Yes. LED displays have high brightness settings, making them easily visible in sunlight and at night.
Yes. One of the major benefits of digital billboard ads is that the content can be updated remotely at any time during the campaign.
