Petrol Pump Advertising in India: Cost, Reach, and Effectiveness

Choosing the right advertising platform can make or break your campaign. Traditional billboards offer wide visibility, while digital ads give you targeted precision. But what if you could get the best of both worlds?

Introducing IOCL Petrol Pump Advertising—a unique blend of outdoor visibility and direct audience engagement. It not only offers high-traffic exposure like a billboard but also allows on-ground activation for real-time customer interaction, making it one of the most versatile and cost-effective advertising options in India.

Why Petrol Pump Advertising Works

Massive Daily Footfall

From business professionals and local residents to travelers and commercial drivers, IOCL petrol pumps attract a wide range of demographics—ensuring your message reaches the right eyes.

High Dwell Time

Visitors spend 10–15 minutes at a pump, giving your brand enough time to stand out and be remembered.

Repeated Exposure

Thanks to daily and weekly refueling habits, you gain frequent visibility, building brand recall over time.

IOCL Network Reach – Powering Nationwide Visibility

With 38,000+ petrol pumps across India, IOCL’s network gives you hyper-local as well as pan-India exposure:

• North: UP (5100+), Rajasthan (2500+), Haryana (1900+), Uttarakhand (350+)
• West: Gujarat (1850+), Maharashtra (2600+), MP (2400+)
• South: Karnataka (2550+), Bangalore (275+)
• East & Northeast: Bihar (1900+), Assam (700+), Jharkhand (700+), and more

Petrol Pump Advertising Options

Activation Zones (Interactive Spaces)

Set up kiosks, sample stations, or promoter-led booths to engage customers directly.

Zone	Metro	Urban	Rural/Highways
6’ x 6’ Activation Zone (Per Day)	₹7,500	₹5,500	₹2,500

OOH Lower Hoardings (36’ x 6’ Static Ads)

Great for long-term visibility and brand messaging.

Hoarding Type	Metro	Urban B	Urban C & D1	Rural/Highways
Lower Hoarding (Per Month)	₹85,400	₹75,400	₹45,400	₹21,400

Note: GST (18%) extra. Pricing varies by pump availability and location.

What Brands Can Do at Petrol Pumps

At IOCL pumps, advertising isn’t just passive—it’s interactive and conversion-focused.

Sampling & Promotions

Health drinks, FMCG, personal care, or snacks.

Automotive & Tech Demos

Test drives, car care clinics, and live gadget testing.

Finance & Insurance Booths

Offer on-spot consultations and lead collection.

Customer Engagement

Contests, loyalty sign-ups, surveys, and feedback stations.

Ideal for Every Sector

Petrol pump advertising is perfect for brands in:

• Automobile & Accessories
• FMCG & Personal Care
• Finance, Banking & Insurance
• E-commerce, Apps, and Startups
• Education & Skilling
• Healthcare & Diagnostics
• Real Estate & Hospitality
• Tech & Telecom

Measurable Outcomes with Litost India

Unlike traditional outdoor media, petrol pump campaigns can drive actionable results:

• Footfall and Engagement Tracking
• Lead Funnels for Sales
• Real-time Customer Feedback
• Data Collection for Retargeting

Why Litost India?

Litost India partners with Marshal Advertising, one of the authorized IOCL advertising facilitators, to ensure smooth execution, competitive pricing, and pan-India access. We manage everything:

• Pump Selection and Approvals
• Creative Design and Printing
• Activation Staffing and Materials
• Tracking, Reporting, and Compliance

We’re your end-to-end petrol pump advertising experts.

Final Thoughts

Petrol pump advertising in India gives your brand the visibility of billboards and the engagement of BTL marketing—all at high-traffic IOCL locations.

Whether your goal is brand awareness, customer interaction, or lead generation, Litost India can help you activate a smart, scalable, and high-ROI campaign.